In biomedical research, questions of animal ethics usually pertain to the use of whole animals to model disease and test pharmaceutical efficacy. In truth, the problem extends far beyond this. The global antibody industry, which today relies heavily on animals, is worth $80 billion. As well as contributing unnecessarily to animal suffering, this is an industry polluted by poor quality antibodies, leading to scientific inconsistency, confusion, money-wasting and meaningless results. Regardless of whether animal ethics are high on your agenda, the need for an antibody revolution today is undeniable. This is an issue that Animal-Friendly Affinity Reagents – a high quality and cost-effective alternative to animal antibodies – might help to address.